Search Marketing Design is the methodology that involves a phase of marketing analysis prior to setting up the digital strategy. This allows us to precisely identify your targets and their Personas to design the different phases of their customer journey, their research intentions (keyword mapping) and the different digital touch points. This method, which is indispensable in the B2B lead generation, brings us an optimization of the budget and a greater effectiveness of the campaigns at the same time.
Our projects are always implemented from a careful analysis of the target and the Buyer Personas starting from the data and information available in the company and integrating them where necessary. In addition to the description of the target, it is essential to identify the best and most profitable time to intercept and communicate with them.
Today, people are more and more connected and live every day more than 150 micro moments in which they come into contact with products and services. Only by grasping the best moment can an effective digital strategy be designed.
After learning the habits of our users, we can set the best keyword strategy to intercept them. On this aspect, our 15+ years of experience in search, makes the difference and allows you to maximize the return on investment. Over time we have understood that you don't need to be everywhere, talk everywhere, spend money to be visible everywhere. Because you don't need "everywhere", "the world", "everyone".
For us getting views and clicks is important and that's what customers pay us for. But in reality, our efforts are always focused on something more valuable: generating business leads and increasing online sales. Only by working on these aspects we can efficiently convert a potential customer into a paying customer, increase average sales, increase the ROI of campaigns.
For this reason, our Search Marketing Design® projects include a constant monitoring of the correct KPIs and the continuous study of the ability to convert sites and landing pages.
We are used to being evaluated only on results, discover our successful case histories, and read what our customers say about us